Benefits of Online Health Communities
Online communities, also known as a Web Community, Virtual Community and Internet Community can provide value to all types of industries for both B2B and B2C. As many industries have moved to an online business model and a remote working setup, online engagement and user experience has never been more important.
COVID-19 has had a tremendous impact on the medical industry alone with Doctors moving to tele-health consultations, Hospitals and Emergency Departments introducing pandemic protocols and procedures and, an increase in mental health issues just to name a few.
During times of lockdown, quarantine, and isolation, staying connected and building networks is imperative for both patients and medical professionals. As a result, we are seeing the use of online communities increase across the medical sector.
Here are 7 key benefits of Online Communities for the medical industry:
Ability to make announcements and communicate with users via instant message.
Engage in forums, discussions, and answer any questions, comments, queries, and concerns from users/patients.
An opportunity for patients to connect with each other to share experiences and seek support.
Build a peer support network for the physicians in the medical community to share knowledge and provide advice.
An opportunity for clinicians to hear first-hand from patients how they they are coping with a recent diagnosis and the symptoms associated to assist with research and information gathering.
An opportunity for peers to network and meet other medical professionals.
A platform to provide reassurance and knowledge to peers and users during a crisis, for example, COVID-19.
KINSHIP is proud to be working closely with a non-for-profit medical organisation by providing support to help drive its online member collaboration. As well as supporting the growth of the community we have built a modern interactive space for physicians to create and contribute to discussions surrounding their national health matters. To learn more, you can read the full case study here.
For more information about Online Communities contact us today.