MOVUS Increases Social Presence and Engagement with KINSHIP digital
Background
MOVUS is an Australian company, headquartered in Brisbane, with global customers across many industries.
Founded in 2015 and backed by Blackbird Ventures, Telstra Ventures and Skip Capital, MOVUS’ world-leading Industrial IoT (IIoT) solution FitMachine® transforms dumb equipment into ‘smart equipment’ and enables this through consumer styled simplicity combined with world-class artificial intelligence. FitMachine proactively monitors the condition and operating performance of industrial equipment.
Challenge
MOVUS wanted to deploy social media to share content, raise brand awareness and gain greater influence and reach for its products and people. To achieve this, MOVUS
required a digital marketing and content strategy for the brand and its staff. The strategy needed to be clear and concise to ensure consistency across all digital assets from social, to email and blogs.
Strategy
KINSHIP focused on building engagement based on quality content, leveraging MOVUS’ social channels - LinkedIn, Twitter and YouTube - serving the right content to the right people at the right time.
Based on this, KINSHIP worked with MOVUS on the following deliverables:
An aligned social architecture and digital presence;
Consistent brand and executive social profiles;
EDM design and refined audience lists;
Blog format recommendations;
Content creation cadence plan;
Social Media Management Software tool provisioning and training;
Executive thought leadership content.
“The team at KINSHIP digital really took the time to understand the business and it's key objectives to develop a sophisticated and tailored digital marketing strategy."
Mark Parker, VP Sales and Marketing
MOVUS
Results
Outcomes achieved after one month of engagement:
- Digital presence correctly architected and established
- Organic content process established and activated through the Social Media Management Platform
- 130% increase in website traffic
- Campaign landing pages deployed and activated through paid media
- EDM designed and lists built
- Executive digital leadership activated
- 356 brand mentions across digital
- Significant 900+ growth in brand followers
- Remarkable growth in brand engagement
“Within the first month of engaging with KINSHIP digital we achieved a 130% increase in website traffic and a significant increase in brand engagements."
Mark Parker, VP Sales and Marketing
MOVUS
About MOVUS FitMachine
MOVUS FitMachine is one of the world’s leading continuous condition monitoring solution that is designed and manufactured in Australia for the world’s industrial markets.
Available for both non-hazardous and hazardous environments, FitMachine combines best-of-breed sensors, communications, and artificial intelligence into a low-cost platform, providing 24/7 digital oversight across a wide range of fixed rotating assets.
Geography
Queensland, Australia
Industries
