Social Listening to Empower your Organisation During COVID-19
As the world responds to COVID-19, it is crucial for organisations to know what their customers are saying about the pandemic in relation to the brand so they can act and engage accordingly. This enables organisation to be proactive rather than reactive during an already volatile time.
By adopting a Social Listening solution, organisations can Listen, Analyse and Act on online conversations related to COVID-19 and the brand.
Listen
Prior to the outbreak of COVID-19, 50% of the world’s population were driving the move to modern channels. With governments across the globe enforcing self-isolation and quarantine, this number will increase exponentially.
Social listening tools offer integrated listening capabilities, providing insights from a large repository of publicly available online conversations allowing you to create industry and brand specific listening blueprints including volume, context, and sentiment relating to online conversations and COVID-19 topics.
Example: Conversation Timeline on Community Response to COVID-19 and the government’s plan going forward.
Analyse
Businesses need to be equipped with relevant information consistently in a streamlined manner to minimise the ongoing impact of the coronavirus pandemic. The ability to make decisions based on meaningful, real-time data is an extremely powerful tool to have.
Therefore, it is important to enable your social and communications teams to track and measure data related to your brand and COVID-19 using actionable dashboards, with easy-to-understand visualisations, presentations, and innovative reporting capabilities.
Report
Data is meaningless without insightful reports and reporting tools. Using automated reporting, key stakeholders can stay informed in real-time so you can transform data into actionable intelligence.
If you would like to understand how social listening can empower your organisation to capture conversations about COVID-19 relevant to your brand and industry, please contact us.