Building KINSHIP through customer experience

Why building KINSHIP through customer experience management fosters loyalty and produces results

Offering a great product or service isn’t all it takes to win customer loyalty. The experience behind the purchase can create dedicated, repeat customers who can bring others with them, ultimately strengthening brand recognition. In marketing, focusing on the customer’s experience can create meaningful reactions from the target audience, which can often result in stronger sales, more revenue, and better opportunities to expand. Applying the Customer Experience Management process to the digital marketing plan will enable companies to build a kinship with their clients by fostering an unforgettable brand experience.

How to operationalise employees to support brand storytelling

One content marketing programme that can produce authentic results is an employee advocacy programme. where workers tell the stories about the good thing the organisation is doing. These personalised stories usually come in the form of long-form content, like posts on the corporate blog, the LinkedIn blogging network, or other professional networking sites. An effective employee advocacy programme will prove successful by building a kinship between the company’s brand, products, people, customers, and partners.