The education agency had an extensive array of social media properties. There were a significant number of student and prospect visits to those sites where a lot of content was being consumed. What was not clear was how engaged the students were during this process, how they felt about the engagement and what they said about the engagement. Additionally, it also wasn’t clear how this engagement compared with what was being said regarding international competitor education institutions.

The agency understood that social media and the effective use of the social web could enhance the interest and consideration of potential international students but was unsure of the best way to utilise the social web and social technology.

The education agency wanted to better understand what ‘conversations’ were occurring on the social web – conversations that are pertinent to the target markets, future potential students, stakeholders and key terms so they were then able to define a social media strategy moving forward.

To inform the strategy development, KINSHIP digital undertook an assessment of conversations in social data streams to gain an understanding of weather there were a significant number of conversations taking place that concerned a potential students decision to study in Australia or another competitor education market.

KINSHIP digital reviewed the current social media presence of the education agency and proposed a social media audit based on the following 4 deliverables:

The social media audit and proposed social media strategy developed by KINSHIP digital assisted the education agency in achieving the following results: