Social media platforms have become essential tools for government agencies to communicate and engage with citizens. With 81% of the total Australian population on YouTube, it's clear that platforms like Instagram Reels and YouTube Shorts have emerged as popular formats for sharing short, captivating videos. In this blog post, we will explore how Australian government agencies can repurpose their Instagram Reels content as YouTube Shorts, leveraging the platform's wide reach to amplify their online presence and foster effective communication. Additionally, we will discuss a new update from Sprinklr that enables agencies to directly upload and schedule YouTube Shorts as part of their content plan.

Exporting Instagram Reels:

To begin, government agencies can export their Instagram Reels videos by downloading them from the Instagram app or website. Alternatively, there are numerous websites available where agencies can simply copy and paste the link of the Reel to download it without a watermark. By saving the Reels to their device's camera roll, agencies can easily access and repurpose the content for YouTube Shorts.

Editing and Enhancing:

Once the Reels are exported, agencies have the flexibility to edit and enhance the videos further. Utilise video editing software or apps to make necessary modifications such as trimming, adding captions, adjusting aspect ratios, or including relevant text overlays.

Creating a YouTube Channel:

If an agency does not already have a YouTube channel, it's important to create one to house the repurposed Instagram Reels content. Sign up on the YouTube website, customise the channel's settings, and ensure it aligns with the agency's branding & governance guidelines. 

Uploading to YouTube Shorts via Sprinklr:

Sprinklr has recently introduced an update allowing users to directly upload & schedule YouTube Shorts. Government agencies can take advantage of this feature by leveraging Sprinklr's integration to streamline the content repurposing process.

Optimising YouTube Shorts:

To enhance visibility and engagement, agencies should optimise their YouTube Shorts. Add relevant titles, descriptions, and tags that align with the content and target audience. Consider incorporating keywords and hashtags to improve searchability and discoverability.

Sharing and Promotion:

Once the YouTube Shorts are uploaded, government agencies can leverage their online presence to promote and share the content effectively. They can incorporate the Shorts into their email marketing campaigns, featuring them as engaging visual content for subscribers. Furthermore, agencies can showcase the Shorts on their official websites, integrating them into relevant web pages or blog posts to enhance user engagement. By strategically utilising email marketing and website content, agencies can maximise the reach and impact of their YouTube Shorts, ensuring that they reach their target audience and foster meaningful communication.

By repurposing Instagram Reels as YouTube Shorts, Australian government agencies can expand their digital footprint and engage with a broader audience. The process involves exporting Reels, editing them if necessary, creating a YouTube channel, and leveraging Sprinklr's new update to upload directly as YouTube Shorts. Sprinklr's integration simplifies content management, providing agencies with a seamless solution to repurpose and distribute content effectively.

Take the first step towards a more connected and engaged society. Get in touch with us now to unlock the power of social media for your government agency. Book a demo today!