With trust in companies and unbridled capitalism falling to global lows, there needs to be a rethink of purpose, and social media can help. Disenfranchising citizens has destroyed shareholder value Corporate foyers and reports are littered with Purpose. Close your eyes and they may all sound equally devoid of connection to real life, but never-the-less […]
About Walter Adamson
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Entries by Walter Adamson
This year Mastercard joined a long string of iconic brands in moving to a wordless logo. What’s behind this trend? New challenge for visual search We recently wrote about the increasing importance of visual search as part of social media listening. We said, “With the massive increase in the use of images and less dependence […]
Image recognition and visual search on the cusp of transforming social media marketing as we know it. The momentum has reached a tipping point and expect to see major adoption in 2020. Image recognition at scale is transformational Only a few short years ago, in 2016, Instagram did not have native image recognition. Today, with […]
The recent Australian Federal Elections were tipped by all polls to result in a change of government. But that didn’t happen. The incumbents held on to power, with better margins in a large number of seats. Social media analysis shows a tighter race was brewing. The unprecedented outcome showed all polls to be wrong In […]
Digital asset management is a key discipline for all enterprises and content marketers. Surprisingly, it is often still enabled by disparate technologies and unintegrated processes. Integration is the key Digital asset management is all about the control, flexibility, portability, access, and reporting of digital assets between organisations, customers, partners, and suppliers. It is concerned with […]
“I’m not sure if we’ll be able to generate enough content”. This is is the roadblock we hear most often from companies wanting to engage more in social media. If you have not caught up with the new Linkedin Pages, then you should – it can help solve this problem. LinkedIn Pages now helps you […]
Although integrating marketing communications requires some up-front effort, it delivers many benefits. It helps to create competitive advantage, boost sales, strengthen relationships while simultaneously saving time, money and stress. Conversely, un-integrated communications send disjointed messages which dilute the impact of the message and brand. This may also confuse, frustrate and arouse anxiety in customers. Developing an Integrated Marketing Communications […]
Ask most executives and managers why they are not more engaged with social media, knowing that it can build and extend their personal and professional brand, and they’ll respond that they don’t have time. Automation can help. Automating engagement is not robotic, it’s more human What we mean by “automating engagement” is not building a […]
Sprinklr offers a unique social and online Listening solution with Keyword Lists. In this video we go over how to create and use Exclusions Keywords lists.
In 2019, chatbots (or AI Assistants) have now passed through the “peak of inflated expectations” and are starting to become truly productive for business. Given that there are now many effective options then we need a framework to help decide on the most appropriate solutions. Types of chatbots “Chatbots” come in two main types – […]