Posts

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Customer centricity through SAP Hybris

With customer or citizen data sitting in silos across any organisation, one of the biggest challenges businesses face today is bringing data from sources like CRM, historical transactions and web browsing together, to achieve a 360-degree view of a customer when they are engaging on owned channels like social media sites, websites, community sites, support sites or forums.
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More data doesn’t mean better data

Customer experience today is different because you engage across so many touch points - both online and offline. The proliferation of channels – Google, Facebook, Twitter, YouTube, Instagram, Pinterest, SnapChat, WeChat … and services – Website, Mobile Apps, Email, Ecommerce, Retail POS.
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Integrating Social Media into SAP Hybris

Social media is a strong channel for marketers to understand customer intent. Brands, on average, receive 27,554 messages on social each day from customers. These customers may say they love your products, are in your store right now, or are looking for a specific piece of information from you.
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The fundamental enabler of a customer-first digital transformation

The most fundamental requirement in moving towards customer-centricity in digital is to be able to collate and compare data in order to improve decision-making and investments. There are a large number of moving parts and marketing groups are becoming overwhelmed with the tasks of integrating and matching the multiple sources and drawing optimal conclusions for further action.
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Crossing the Chasm to Client Centricity

KINSHIP digital believes that Sprinklr can play an important role as an enabler of our client’s digital transformation journey to customer/citizen-centricity because Sprinklr is being built out as an integrated customer-first social platform.