Brand marketing can pose an unexpected challenge for many organisations. Usually this is because there are a lot of wrong ways to market a brand, especially when marketing efforts aren’t coordinate, organised, or focused. But by concentrating on three fundamental areas, brand marketing can hit the right tone and make a strong connection with potential customers and clients. The top priority for marketing professionals like those at KINSHIP is to develop a cohesive brand strategy that finds the right way to reach the target audience.
Building a connected and engaging brand in today’s marketplace where digital technology is seemingly everywhere can be a complicated process. It’s about more than a few posts to social media. Developing a digital marketing strategy that connects your brand with the target audience takes detailed, careful study of the marketplace that utilises the array of different channels and technology available.
The most fundamental requirement in moving towards customer-centricity in digital is to be able to collate and compare data in order to improve decision-making and investments. There are a large number of moving parts and marketing groups are becoming overwhelmed with the tasks of integrating and matching the multiple sources and drawing optimal conclusions for further action.
Creating a customer journey to help illustrate a brand narrative will establish the company as a well-integrated organisation by projecting a single global presence across the business through coordinated marketing campaigns and materials. This consolidated digital presence will connect with customers, suppliers, employees and other valuable stakeholders. A well-developed content marketing plan will take your customers and target audience along a journey that will produce benefits for both the customer and the business.
Today our mutual customers are in control of their interactions with the market, our employees, and our products/services. Engaging, growing, influencing, winning, and retaining customers requires a concerted effort across the entire organisation, with profitability, ROI, and customer satisfaction as key measurements of progress.
KINSHIP digital leverages our current knowledge of the social media and security needs of Australian Government to scope and price a Sprinklr solution as an integrated platform.