Steel Manufacturer

Challenges

Design Single
Customer View

Integrated Analytics
Paid/Owned/Earned

Digitised Customer
Engagement

Personalisation

Governance/
Audit/Workflows

B2B & B2C
Digital Activation

Crisis Monitoring
& Response Readiness

1. Establish
Value Model

2. Define Unified
Engagement Process

3. Governance for
60K Followers

4. Construct Digital
Asset Library

5. Architect Owned
Media Monitoring

6. Real-Time
Content Engine

7. Agency
Enablement

8. Customer Life-Cycle
Paid Activation

9. Integrated
Analytics

Brand
Posts

Brand
Engagement

Brand
Followers

Enabled
Crisis Plan

Inbound &
Outbound
Automation

Digital Asset
Insights

Agency,
Governance
& Workflows

Real-Time
Customer
Engagement