IBM Smarter Workforce case study


The IBM Australia Smarter Workforce business unit offers social technologies that coupled with social business strategies provide business benefits for their clients under three main categories: Improved Efficiency, Outcomes and Workforce Culture; Increased Revenue; and, Minimising Variable Costs. 

Partnering with KINSHIP enterprise, IBM was hosting Future of Work luncheons in four cities. The events were designed to engage with attendees on how well executed social business strategies deliver real, tangible results in line with the organisation’s strategic business strategic business goals.


IBM objective was to maximise the value of the luncheons by reaching the most number of people and ultimately converting that into business revenue. As social business proponents, it was also important for IBM to demonstrate the benefits of a well thought out social strategy for these events.

KINSHIP IBM Future of Work event