Engineering Company

B2B Digital
Customer
Engagement

Crisis
Management
Process

Brand: Sub-Brand
Performance
Scorecard

Evaluating Content
Performance

Brand Product
Share of Voice

Competitive
Benchmark Across
20 MNCs

Align Social Media
to eCommerce
Strategy

1. Real-Time
Crisis Reports

2. Social Media
Performance
Scorecard

3. Deploy KINSHIP
Social Business
Index

4. Daily
Reporting

5. Monthly
Insights

6. Annual Audit
Recommendations

7. Content
Creation

Social Media
Scorecard

Competitive
Benchmark

Crisis
Insights

Centralised
Digital
Enablement

Digital
Content
Review

Clarity of
Strategic
Brand Options

Plan

Ideate

Source

Distribute

Measure

Collaborate
By country, business
unit, technology, expert
distributor and by language