KINSHIP digital was appointed to NSW Government Advertising and Digital Communications Services Scheme

NEWS RELEASE - Sydney, Australia, 9 December 2022 – KINSHIP digital, a government specialised organisation, has been appointed as a panellist to the Advertising and Digital Communications Services – SCM2701 (the Scheme) and has been successful for all selected capabilities. This prequalifies KINSHIP on the Scheme to provide the NSW Government with Open Source Intelligence expertise, technology inclusive of AI and automation, and experience of creative advertising and digital communications services.

NSW Government is committed to work together across government to deliver customer-centric communications excellence to maximises impact, coherence and effectiveness of our communications. The NSW Government has six principles of customer-centric communications which provide a practical definition of what they mean by customer-centric communications excellence. KINSHIP digital is delighted with the opportunity to support NSW Government in understanding the impacts of Open Source Intelligence and technology on each principle in their communications. Thereby delivering first class communications to all NSW citizens.

In 2023 delivering first class communications to citizens in NSW will be driven through two way dialogue. By utilising open source intelligence to understand the conversations of citizens, their sentiment toward issues and events, government agencies can communicate key information to citizens in a timely and relevant manner on the platforms they access daily. KINSHIP looks forward to supporting NSW government clients both strategically and tactically on delivering their citizen experience journey. Kim James, Head of Business Value at KINSHIP digital.

About KINSHIP digital

KINSHIP is a digital agency that enables organisations to better understand and connect with citizens online. Partnering with leading technology providers, we deliver data-driven strategies to empower companies on their digital transformation journey. We believe that data is the core catalyst of digital customer ROI and fuels the journey to a better citizen experience.

KINSHIP covers a wide range of industries including: Local Councils, State Government departments, Federal Government, Information Technology, Hospitality, Utilities, Not-For-Profit, Education and Health.

LINK: https://www.nsw.gov.au/nsw-government-communications/all-of-government-communications-framework