Brands are in a revolution and fighting on several fronts - to stay relevant, to beat off the digital disruptors as in #FinTech, and to be able to truly know how to move beyond the mantra of becoming customer-centric to being able to make it happen. A key element of that move is in having integrated digital platforms and a component of it is in being able to effectively deploy content via a social workforce.
The arrival of Facebook Reactions has hit the social media world like a typhoon. Despite being predicted for some months it has hit landfall with a vengeance. The world as we know it just became more complicated.
Australia's current Prime Minister started his term, following a leadership coup, with an immediate jump in popular approval ratings. Coming up to 3 months in office the public view has become more sanguine as party politics grind down the expectations.
As companies move to engage more employees in their brand storytelling a major phase of this transition is encouraging and enabling employees to feel confident about having a voice. In part, this can be achieved "by example" using the right tools.
Sysomos MAP may just be the most powerful platform on the market. With an unlimited number of searches that you can perform and the ability to look back up to 2 years, it is truly one of a kind.
Sysomos Heartbeat monitors the most popular social media networks, blogs, forums and news websites to give you an real-time view of what is being said online about your brand, company, competitors and key topics. It provides easy to use access to analytics and trends to find what the key topics are and the sentiment regarding your monitoring targets.
While Online Reputation Monitoring is well established in textual social channels the missing link - and it's a big one - has been the ability to monitor images for brand occurrences. Through a sophisticated process of digital brand decomposition and reconstruction this ability is now available - to monitor all brand occurrences within images.
The article in Forbes captured my attention - "Twitter Overtakes LinkedIn As Number 1 Social Media Site For Salespeople" by Mark Fidelman. It does strike you at first as a little implausible and probably a headline with more bite than the article. But the headline is backed up with a sales survey and a bunch of commentary. I think what is is really saying boils down to one thing - humanity.
Social data is usually big data, because we're talking about masses of data collected from social media. However it's not big data that makes social analytics distinctive, rather it is the ability to derive required insights from such unstructured data. In short: it's not just about the amount of data you have. It's about understanding what that data is trying to tell you - and revealing non-obvious factors which influence that understanding.