blog infographic 08-24 update

Why data is the core component of a brand narrative

Developing a brand narrative is a critical to building a powerful advertising and online marketing plan. But what precisely is a brand narrative? The brand narrative is simply the story of your brand, whether it’s tales of how well the product works, profiles of talented employees or discussion of the organisation’s mission.
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Insights from Unfiltered Twitter Without Geofiltering

Without having to apply any geofilters we can define the topic of the upcoming Australian Federal election sufficiently accurately that there are almost no irrelevant mentions. We can see (below) that over three months up to mid-April 2016 there were 84,768 tweets and 87.1% of those came from Australia. What's interesting is that two-thirds of the people tweeting were male, and only 1/3 female. This begs the question of further research which is easily done by digging down into the data.
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Becoming Customer-Centric - The Evolution of Content Marketing

Brands are in a revolution and fighting on several fronts - to stay relevant, to beat off the digital disruptors as in #FinTech, and to be able to truly know how to move beyond the mantra of becoming customer-centric to being able to make it happen. A key element of that move is in having integrated digital platforms and a component of it is in being able to effectively deploy content via a social workforce.
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Sentiment Trends Around Malcolm Turnbull

Australia's current Prime Minister started his term, following a leadership coup, with an immediate jump in popular approval ratings. Coming up to 3 months in office the public view has become more sanguine as party politics grind down the expectations.
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How to Monitor your Brand with Sysomos Heartbeat

Sysomos Heartbeat monitors the most popular social media networks, blogs, forums and news websites to give you an real-time view of what is being said online about your brand, company, competitors and key topics. It provides easy to use access to analytics and trends to find what the key topics are and the sentiment regarding your monitoring targets.
Sysomos Gaze

Online Reputation Management by Brand Image Recognition - Sysomos Gaze

While Online Reputation Monitoring is well established in textual social channels the missing link - and it's a big one - has been the ability to monitor images for brand occurrences. Through a sophisticated process of digital brand decomposition and reconstruction this ability is now available - to monitor all brand occurrences within images.