blog infographic 08-24 update

Why data is the core component of a brand narrative

Developing a brand narrative is a critical to building a powerful advertising and online marketing plan. But what precisely is a brand narrative? The brand narrative is simply the story of your brand, whether it’s tales of how well the product works, profiles of talented employees or discussion of the organisation’s mission.
blog photo 4

Insights from Unfiltered Twitter Without Geofiltering

Without having to apply any geofilters we can define the topic of the upcoming Australian Federal election sufficiently accurately that there are almost no irrelevant mentions. We can see (below) that over three months up to mid-April 2016 there were 84,768 tweets and 87.1% of those came from Australia. What's interesting is that two-thirds of the people tweeting were male, and only 1/3 female. This begs the question of further research which is easily done by digging down into the data.
blog photo 7

Becoming Customer-Centric - The Evolution of Content Marketing

Brands are in a revolution and fighting on several fronts - to stay relevant, to beat off the digital disruptors as in #FinTech, and to be able to truly know how to move beyond the mantra of becoming customer-centric to being able to make it happen. A key element of that move is in having integrated digital platforms and a component of it is in being able to effectively deploy content via a social workforce.