Piggy bank

Four Australian Banks - Four Social Media Infrastructures

Brand storytelling is what drives content, and it’s more than just the copy on your web site, an app, an ad, a tweet or a Facebook status update. To be effective a brand must be supported by an infrastructure that has the right teams, structures, editorial workflows and technology solutions deployed to drive organisational change.
ANZ conversation wordcloud

Social Sales, ANZ and Apple Pay - Seizing The Moment

When ANZ Bank took the other local banks by surprise and launched Apple Pay last Thursday social media exploded, and it was not good news for the other banks with ANZ resourced and ready to poach disenchanted customers from the others. The launch of Apple Pay was an event carefully planned and resourced in social media by ANZ, even to the point of the CEO being filmed using Apple Pay for Twitter and the issue of a Twitter recap on Friday.
Custome centric

Crossing the Chasm to Client Centricity

KINSHIP digital believes that Sprinklr can play an important role as an enabler of our client’s digital transformation journey to customer/citizen-centricity because Sprinklr is being built out as an integrated customer-first social platform.