Ideas have their moment in time, before which they fall to the floor unheard, but when the moment comes they resonate and engulf the unwary. Privacy has found its moment on the eve of the Australian Census 2016. It's a firestorm and the use of a Twitter bot has helped fuel the flames of discontent.
Social media is a strong channel for marketers to understand customer intent. Brands, on average, receive 27,554 messages on social each day from customers. These customers may say they love your products, are in your store right now, or are looking for a specific piece of information from you.
Two leading analysts of social media monitoring tools updated…
KINSHIP digital has been appointed to Digital Service Professionals Panel managed by Commonwealth of Australia as represented by the Digital Transformation Office. The Digital Marketplace is an initiative under the National Innovation and Science Agenda and is being delivered by the Digital Transformation Office (DTO).
Creating a connective and humanised brand is a cultural evolution that begins with Marketing and eventually creates engagement and connection across an organisation, from within the organisation, and radiating outward to customers and external stakeholders. KINSHIP digital’s top priority is to develop a cohesive content and brand storytelling strategies for our clients that address their needs across of all levels of stakeholders.
The most fundamental requirement in moving towards customer-centricity in digital is to be able to collate and compare data in order to improve decision-making and investments. There are a large number of moving parts and marketing groups are becoming overwhelmed with the tasks of integrating and matching the multiple sources and drawing optimal conclusions for further action.
It's always exciting to see a smart new social media monitoring product with jazzy new visuals and clever ideas like WYSIWYG geofencing. But just like many data visualisations the buzz might be a lot greater than the substance. The purpose for which you intend to use these features, and the details, will determine their true business value. In the case of Twitter geo-filtering the value is often misunderstood. One of the most common 2 questions* we get asked is about Twitter geofiltering and geofencing.
Recently, on 3rd December 2015*, the Twitter handle of Australian Navy Captain Mona Shindy was shutdown as Defence work towards a "synchronised social media communications strategy". Clearly from her Twitter profile she had positioned herself an "official advisor" on Islamic issues.
The Australian Federal Government announced the 2016 / 2017 Budget two days ago on Tuesday May 3 on the cusp of a Federal Election. That being the case - the imminent election - the feedback in social media has more importance this year than last year. We researched the reaction and found some significant differences.