Client is a small enterprise selling solar energy storage equipment. The parent company is a distributor of solar panels and solar equipment, trading purely business to business. Client assembles components from ‘best of breed’ suppliers to make various categories of solar energy storage systems. At the time of engaging KINSHIP digital, Client was very close to launch, with a first year revenue target of $20 million. It had a website to be launched within seven days, and no social media strategy or presence.
Client had four primary goals for engaging KINSHIP digital:
- To drive brand recognition of the Client brand and solar energy storage among consumers.
- To drive consumers to the website, so as to understand enough about Client’s products to subsequently request those products from their service provider (local electrician).
- To enrol more service providers in the Client’s Approved Installer certification and support program; as more industry members would increase the value of the Client’s business.
- To make Client the most attractive partner for all new solar energy storage product suppliers entering the Australian market.
“In one week we went from having no social media plan to a well executed strategy and all social sites established and publishing good quality relevant content. The quality of the content found by the KINSHIP digital team and their responsiveness exceeded my expectations.”
Energy Storage System
KINSHIP digital developed a Social Media Strategy based on listening to where in social media people were talking about solar energy and storage, and who those people were (e.g. industry leaders). KINSHIP digital researched content and built a Content Calendar for Client as the publishing schedule for their social sites. KINSHIP digital also promoted the digital launch of Client. On an ongoing basis, through a governance workflow, KINSHIP digital manages the social media content syndication, community management, customer support and influencer engagement.