Latest Blogs

Building KINSHIP through customer experience

Why building KINSHIP through customer experience management fosters loyalty and produces results

February 16, 2017/by Mike Green
Effective Brand Narrative thumbnail

Three rights never make a wrong: Building an effective brand narrative strategy

January 12, 2017/by Mike Green

Watch these three trends in #ContentMarketing in 2017

December 22, 2016/by Walter Adamson

Watch these 3 trends in #DigitalTransformation in 2017

December 21, 2016/by Walter Adamson
Martech Word Cloud

Watch these 3 trends in #MarTech in 2017

December 20, 2016/by Walter Adamson

How Social Media is Voting on the #Plebiscite #SSM

December 16, 2016/by Walter Adamson

How digital strategy creates a connected brand

December 15, 2016/by Mike Green

The fundamental benefits of humanising your brand through employee advocacy

December 15, 2016/by Mike Green

Customer centricity through SAP Hybris

December 14, 2016/by Mike Green
Snapchat Social Advertising is taking over social media

How to beat Australia’s lowest CTR on the planet with audience profiling

December 12, 2016/by Walter Adamson

More data doesn’t mean better data

December 12, 2016/by Mike Green

How To Get The Most From Facebook Topic Data

December 12, 2016/by Walter Adamson

ABS Census Bot Fuels Fire of #censusfail Storm

December 9, 2016/by Walter Adamson

Integrating Social Media into SAP Hybris

December 9, 2016/by Mike Green
Laptop

Which Is The Best Social Media Monitoring Platform?

December 9, 2016/by Walter Adamson

KINSHIP joins the DTO

December 8, 2016/by Mike Green

Why KINSHIP is built on data insights

December 8, 2016/by Mike Green
customer-first1_resized

The fundamental enabler of a customer-first digital transformation

December 7, 2016/by Mike Green

Why Twitter Location Filtering Is Not The Answer You Think It Is

December 7, 2016/by Walter Adamson

Captain Mona Shindy Twitter Shut Down – who’s at fault?

December 6, 2016/by Mike Green

What Social Says About The 2016 Budget Compared to 2015

December 5, 2016/by Walter Adamson
Digital security

Social Media Risks

December 5, 2016/by Mike Green
Piggy bank

Four Australian Banks – Four Social Media Infrastructures

December 4, 2016/by Mike Green
ANZ conversation wordcloud

Social Sales, ANZ and Apple Pay – Seizing The Moment

December 2, 2016/by Walter Adamson
popularity

How did Melbourne Fashion Week lose its mojo? #msfw

December 1, 2016/by Walter Adamson
Custome centric

Crossing the Chasm to Client Centricity

December 1, 2016/by Mike Green

#Election 2016 Australia Tax Education Health – More Is Not Always Better

December 1, 2016/by Walter Adamson

Why customer behaviour should drive your audience segmentation

November 30, 2016/by Walter Adamson

Marketing agility at scale

November 23, 2016/by Walter Adamson

How to operationalise employees to support brand storytelling

November 17, 2016/by Mike Green

Where does your digital marketing dashboard fit?

November 15, 2016/by Walter Adamson

Dreamworld was a Digital Disaster for Ardent the Owners

October 31, 2016/by Walter Adamson

Hootsuite – When It’s Time To Say Goodbye

October 21, 2016/by Walter Adamson

10 Reasons to No Longer Buy Social Media Monitoring

October 19, 2016/by Walter Adamson

First Steps in Building Effective Marketing Attribution Models

October 14, 2016/by Walter Adamson

How to build a brand journey for the digital marketplace

October 13, 2016/by Mike Green
Customer-First Digital Transformation stock image

What is Customer-First Digital Transformation really?

September 29, 2016/by Mike Green
Data Insights Digital Transformation

Citizen first Digital Transformation through data insights

August 26, 2016/by Mike Green

Why data is the core component of a brand narrative

August 26, 2016/by Drew Nixon

Insights from Unfiltered Twitter Without Geofiltering

April 28, 2016/by Walter Adamson

Becoming Customer-Centric – The Evolution of Content Marketing

March 23, 2016/by Walter Adamson

Facebook Reactions – Situation Complication Question Resolution

February 29, 2016/by Walter Adamson

Sentiment Trends Around Malcolm Turnbull

February 24, 2016/by Walter Adamson

How To Use Metrics to Stimulate Employee-generated Content

January 27, 2016/by Walter Adamson
Alerts

How to Monitor your Brand with Sysomos Heartbeat

December 30, 2015/by Drew Nixon

Performing Online Conversation Research with Sysomos MAP

December 30, 2015/by Drew Nixon

Online Reputation Management by Brand Image Recognition – Sysomos Gaze

December 30, 2015/by Walter Adamson

Why Twitter Has Overtaken Linkedin As The Sales Social Network Of Choice

December 28, 2015/by Walter Adamson

What is Social Data Analytics?

December 25, 2015/by Walter Adamson

The Six Magic Words That Signal Social Media Success

December 24, 2015/by Walter Adamson

Facebook Topic Data and What It Means for You

December 20, 2015/by Walter Adamson

Australia Plateaus in Social Media Usage 2015 Statistics

December 20, 2015/by Walter Adamson

Maturity Levels in Social Media Monitoring

December 18, 2015/by Walter Adamson

Boosting Marketing Productivity With Social Media Support

December 18, 2015/by Walter Adamson

How Data Science Identifies and Eliminates Spam Networks

December 11, 2015/by Walter Adamson

Congratulations BIDV Launching 1st Social Media Command Centre in Vietnam

December 8, 2015/by Walter Adamson

Australia's Innovation Statement Blitz's Social

December 7, 2015/by Walter Adamson