The arrival of Facebook Reactions has hit the social media world like a typhoon. Despite being predicted for some months it has hit landfall with a vengeance. The world as we know it just became more complicated.
About Walter Adamson
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Entries by Walter Adamson
Australia’s current Prime Minister started his term, following a leadership coup, with an immediate jump in popular approval ratings. Coming up to 3 months in office the public view has become more sanguine as party politics grind down the expectations.
As companies move to engage more employees in their brand storytelling a major phase of this transition is encouraging and enabling employees to feel confident about having a voice. In part, this can be achieved “by example” using the right tools.
While Online Reputation Monitoring is well established in textual social channels the missing link – and it’s a big one – has been the ability to monitor images for brand occurrences. Through a sophisticated process of digital brand decomposition and reconstruction this ability is now available – to monitor all brand occurrences within images.
The article in Forbes captured my attention – “Twitter Overtakes LinkedIn As Number 1 Social Media Site For Salespeople” by Mark Fidelman. It does strike you at first as a little implausible and probably a headline with more bite than the article. But the headline is backed up with a sales survey and a bunch of commentary. I think what is is really saying boils down to one thing – humanity.
Social data is usually big data, because we’re talking about masses of data collected from social media. However it’s not big data that makes social analytics distinctive, rather it is the ability to derive required insights from such unstructured data. In short: it’s not just about the amount of data you have. It’s about understanding what that data is trying to tell you – and revealing non-obvious factors which influence that understanding.
The six magic words of social media success for those who don’t yet get what social is all about.
Statistics gathered by Social Media Australia show growth in social media usage plateauing – although there are some surprises in the lower rankings.
Typically customers fall into three broad buckets of maturity in their interest and use of social media monitoring tools. This maturity starts with (1) measuring activity, moves through (2) context analysis and then on to (3) Influencer identification.
Managing business social media accounts involves a certain amount of “knowledgeable engagement” and a certain amount of routine administration and support. Effectively organising the latter helps boost the bang-for-the-buck for Marketing.