Entries by Walter Adamson

Why Twitter Has Overtaken Linkedin As The Sales Social Network Of Choice

The article in Forbes captured my attention – “Twitter Overtakes LinkedIn As Number 1 Social Media Site For Salespeople” by Mark Fidelman. It does strike you at first as a little implausible and probably a headline with more bite than the article. But the headline is backed up with a sales survey and a bunch of commentary. I think what is is really saying boils down to one thing – humanity.

What is Social Data Analytics?

Social data is usually big data, because we’re talking about masses of data collected from social media. However it’s not big data that makes social analytics distinctive, rather it is the ability to derive required insights from such unstructured data. In short: it’s not just about the amount of data you have. It’s about understanding what that data is trying to tell you – and revealing non-obvious factors which influence that understanding.

How Data Science Identifies and Eliminates Spam Networks

If you are active on Twitter you will have experienced being followed by spam accounts. These vast networks of spammers also appear when undertaking social data analysis (as we do as a core part of our business). In the search for who is influencing whom, for the key topics of conversation, and for who is connected to whom, the large spam networks pollute and distort the results. Applying data science allows us to eliminate their influence.