Entries by Walter Adamson

Hootsuite – When It’s Time To Say Goodbye

Hootsuite is an entrepreneurial success story, said to now have about 10 million users and 800 companies in the Fortune 1000 being customers. It’s a good product and a very useful social media management tool. We’ve used it extensively ourselves. Nevertheless, there is a point in the journey towards digital marketing maturity when it is […]

10 Reasons to No Longer Buy Social Media Monitoring

Back in the day social media monitoring was an interesting stand-alone value-add. Initially we sold monitoring both as a product and a service to clients who were happy and satisfied with volumetrics about their brand, company, clients and competitors. A satisfying past – leading to clients wanting more Later, they were equally satisfied to gain […]

Insights from Unfiltered Twitter Without Geofiltering

Without having to apply any geofilters we can define the topic of the upcoming Australian Federal election sufficiently accurately that there are almost no irrelevant mentions. We can see (below) that over three months up to mid-April 2016 there were 84,768 tweets and 87.1% of those came from Australia. What’s interesting is that two-thirds of the people tweeting were male, and only 1/3 female. This begs the question of further research which is easily done by digging down into the data.

Becoming Customer-Centric – The Evolution of Content Marketing

Brands are in a revolution and fighting on several fronts – to stay relevant, to beat off the digital disruptors as in #FinTech, and to be able to truly know how to move beyond the mantra of becoming customer-centric to being able to make it happen. A key element of that move is in having integrated digital platforms and a component of it is in being able to effectively deploy content via a social workforce.