Without having to apply any geofilters we can define the topic of the upcoming Australian Federal election sufficiently accurately that there are almost no irrelevant mentions. We can see (below) that over three months up to mid-April 2016 there were 84,768 tweets and 87.1% of those came from Australia. What’s interesting is that two-thirds of the people tweeting were male, and only 1/3 female. This begs the question of further research which is easily done by digging down into the data.
About Walter Adamson
This author has yet to write their bio.Meanwhile lets just say that we are proud Walter Adamson contributed a whooping 45 entries.
Entries by Walter Adamson
Brands are in a revolution and fighting on several fronts – to stay relevant, to beat off the digital disruptors as in #FinTech, and to be able to truly know how to move beyond the mantra of becoming customer-centric to being able to make it happen. A key element of that move is in having integrated digital platforms and a component of it is in being able to effectively deploy content via a social workforce.
The arrival of Facebook Reactions has hit the social media world like a typhoon. Despite being predicted for some months it has hit landfall with a vengeance. The world as we know it just became more complicated.
Australia’s current Prime Minister started his term, following a leadership coup, with an immediate jump in popular approval ratings. Coming up to 3 months in office the public view has become more sanguine as party politics grind down the expectations.
As companies move to engage more employees in their brand storytelling a major phase of this transition is encouraging and enabling employees to feel confident about having a voice. In part, this can be achieved “by example” using the right tools.
While Online Reputation Monitoring is well established in textual social channels the missing link – and it’s a big one – has been the ability to monitor images for brand occurrences. Through a sophisticated process of digital brand decomposition and reconstruction this ability is now available – to monitor all brand occurrences within images.
The article in Forbes captured my attention – “Twitter Overtakes LinkedIn As Number 1 Social Media Site For Salespeople” by Mark Fidelman. It does strike you at first as a little implausible and probably a headline with more bite than the article. But the headline is backed up with a sales survey and a bunch of commentary. I think what is is really saying boils down to one thing – humanity.
Social data is usually big data, because we’re talking about masses of data collected from social media. However it’s not big data that makes social analytics distinctive, rather it is the ability to derive required insights from such unstructured data. In short: it’s not just about the amount of data you have. It’s about understanding what that data is trying to tell you – and revealing non-obvious factors which influence that understanding.
The six magic words of social media success for those who don’t yet get what social is all about.
Statistics gathered by Social Media Australia show growth in social media usage plateauing – although there are some surprises in the lower rankings.