Entries by Walter Adamson

Insights from Unfiltered Twitter Without Geofiltering

Without having to apply any geofilters we can define the topic of the upcoming Australian Federal election sufficiently accurately that there are almost no irrelevant mentions. We can see (below) that over three months up to mid-April 2016 there were 84,768 tweets and 87.1% of those came from Australia. What’s interesting is that two-thirds of the people tweeting were male, and only 1/3 female. This begs the question of further research which is easily done by digging down into the data.

Becoming Customer-Centric – The Evolution of Content Marketing

Brands are in a revolution and fighting on several fronts – to stay relevant, to beat off the digital disruptors as in #FinTech, and to be able to truly know how to move beyond the mantra of becoming customer-centric to being able to make it happen. A key element of that move is in having integrated digital platforms and a component of it is in being able to effectively deploy content via a social workforce.

Why Twitter Has Overtaken Linkedin As The Sales Social Network Of Choice

The article in Forbes captured my attention – “Twitter Overtakes LinkedIn As Number 1 Social Media Site For Salespeople” by Mark Fidelman. It does strike you at first as a little implausible and probably a headline with more bite than the article. But the headline is backed up with a sales survey and a bunch of commentary. I think what is is really saying boils down to one thing – humanity.

What is Social Data Analytics?

Social data is usually big data, because we’re talking about masses of data collected from social media. However it’s not big data that makes social analytics distinctive, rather it is the ability to derive required insights from such unstructured data. In short: it’s not just about the amount of data you have. It’s about understanding what that data is trying to tell you – and revealing non-obvious factors which influence that understanding.