When ANZ Bank took the other local banks by surprise and launched Apple Pay last Thursday social media exploded, and it was not good news for the other banks with ANZ resourced and ready to poach disenchanted customers from the others. The launch of Apple Pay was an event carefully planned and resourced in social media by ANZ, even to the point of the CEO being filmed using Apple Pay for Twitter and the issue of a Twitter recap on Friday.
About Walter Adamson
This author has yet to write their bio.Meanwhile lets just say that we are proud Walter Adamson contributed a whooping 45 entries.
Entries by Walter Adamson
Melbourne Spring Fashion Week has been a big success in social media, particularly in 2015, and a showcase for IBM and its IBM Studio & Interactive Experience talents and platforms. Surprisingly, the current 2016 event has fallen short of social media expectations. Our research shows that a different role for images (and Instagram) may have […]
Australia is due to vote in about one months time for a new Federal Government, and one month into the campaign we examine what the social buzz says about the issues. It’s a case of the most volume not always being the most favourable outcome.
It is becoming both more important and more possible to segment audiences into not just demographic personas but also behavioural personas. Action and reaction It’s a infrequently made connection that the phrase “be careful what you wish for” is a guiding principle of effective deployment of predictive analysis. The reason is as follows: you may […]
Marketing, sales and customer service are becoming blurred as customers navigate digitised journeys and expect consistency and reponsiveness across all touchpoints. This requires marketing agility, at scale. Agility requires data, action and revision Agile, in a marketing context, means using data and analytics to continuously source promising opportunities or solutions to problems in real time, […]
Today we don’t lack the tools to track the customer’s journey and report KPIs. Nevertheless it can be confusing to know how to integrate measures and in which system to report them. Here’s where the marketing dashboards fit. How do the system parts mesh? How the various systems mesh together can be confusing, and even […]
The corporate damage suffered by Ardent Leisure following the tragic fatalities at Dreamworld was exacerbated by an apparent lack of a social and digital strategy. Bad sentiment was just the beginning Online media traffic took off at the word of the accident and of course sentiment analysis was negative as it reflected the shock and […]
Hootsuite is an entrepreneurial success story, said to now have about 10 million users and 800 companies in the Fortune 1000 being customers. It’s a good product and a very useful social media management tool. We’ve used it extensively ourselves. Nevertheless, there is a point in the journey towards digital marketing maturity when it is […]
Back in the day social media monitoring was an interesting stand-alone value-add. Initially we sold monitoring both as a product and a service to clients who were happy and satisfied with volumetrics about their brand, company, clients and competitors. A satisfying past – leading to clients wanting more Later, they were equally satisfied to gain […]
Having an effective marketing attribution model is one of the holy grails of modern marketing. With the need to (1) have access to, and (2) aggregate multi-channel multi-screen data it is a daunting task, and that’s not the place to start. Marketing attribution can be daunting – start simple but not too simple The most […]