Two leading analysts of social media monitoring tools updated their 2016 assessments during the last couple of weeks, with strikingly different results. One of the assessments caught Sysomos in the middle of post-acquisition integration challenges, and the other after things had started to hang together. Sysomos leads and lags, at the same time Forrester (The […]
About Walter Adamson
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Entries by Walter Adamson
It's always exciting to see a smart new social media monitoring product with jazzy new visuals and clever ideas like WYSIWYG geofencing. But just like many data visualisations the buzz might be a lot greater than the substance. The purpose for which you intend to use these features, and the details, will determine their true business value. In the case of Twitter geo-filtering the value is often misunderstood. One of the most common 2 questions* we get asked is about Twitter geofiltering and geofencing.
The Australian Federal Government announced the 2016 / 2017 Budget two days ago on Tuesday May 3 on the cusp of a Federal Election. That being the case – the imminent election – the feedback in social media has more importance this year than last year. We researched the reaction and found some significant differences.
When ANZ Bank took the other local banks by surprise and launched Apple Pay last Thursday social media exploded, and it was not good news for the other banks with ANZ resourced and ready to poach disenchanted customers from the others. The launch of Apple Pay was an event carefully planned and resourced in social media by ANZ, even to the point of the CEO being filmed using Apple Pay for Twitter and the issue of a Twitter recap on Friday.
Melbourne Spring Fashion Week has been a big success in social media, particularly in 2015, and a showcase for IBM and its IBM Studio & Interactive Experience talents and platforms. Surprisingly, the current 2016 event has fallen short of social media expectations. Our research shows that a different role for images (and Instagram) may have […]
Australia is due to vote in about one months time for a new Federal Government, and one month into the campaign we examine what the social buzz says about the issues. It’s a case of the most volume not always being the most favourable outcome.
It is becoming both more important and more possible to segment audiences into not just demographic personas but also behavioural personas. Action and reaction It’s a infrequently made connection that the phrase “be careful what you wish for” is a guiding principle of effective deployment of predictive analysis. The reason is as follows: you may […]
Marketing, sales and customer service are becoming blurred as customers navigate digitised journeys and expect consistency and reponsiveness across all touchpoints. This requires marketing agility, at scale. Agility requires data, action and revision Agile, in a marketing context, means using data and analytics to continuously source promising opportunities or solutions to problems in real time, […]
Today we don’t lack the tools to track the customer’s journey and report KPIs. Nevertheless it can be confusing to know how to integrate measures and in which system to report them. Here’s where the marketing dashboards fit. How do the system parts mesh? How the various systems mesh together can be confusing, and even […]
The corporate damage suffered by Ardent Leisure following the tragic fatalities at Dreamworld was exacerbated by an apparent lack of a social and digital strategy. Bad sentiment was just the beginning Online media traffic took off at the word of the accident and of course sentiment analysis was negative as it reflected the shock and […]