Entries by Walter Adamson

Watch these 3 trends in #MarTech in 2017

What’s cooking in 2017 for #martech? Not sure, but here’s what caught people’s attention on Twitter for the last month. This might show where things are heading in 2017. Method We examined the most retweeted (English language) tweets for the last 30 days, and then divided the number of retweets per tweet by the originator’s […]

How To Get The Most From Facebook Topic Data

One of the two* most common questions we encounter with clients and prospective clients is about Facebook, specifically what data is actually available for searching and monitoring, and from whom? That's because all social media monitoring platforms have revealed, perhaps reluctantly, that useful specific data which was previously available has gone. Users are in a state of slight confusion, but in fact what has gone is quite small and what is “left” now is quite useful.

Which Is The Best Social Media Monitoring Platform?

Two leading analysts of social media monitoring tools updated their 2016 assessments during the last couple of weeks, with strikingly different results. One of the assessments caught Sysomos in the middle of post-acquisition integration challenges, and the other after things had started to hang together. Sysomos leads and lags, at the same time Forrester (The […]

Why Twitter Location Filtering Is Not The Answer You Think It Is

It's always exciting to see a smart new social media monitoring product with jazzy new visuals and clever ideas like WYSIWYG geofencing. But just like many data visualisations the buzz might be a lot greater than the substance. The purpose for which you intend to use these features, and the details, will determine their true business value. In the case of Twitter geo-filtering the value is often misunderstood. One of the most common 2 questions* we get asked is about Twitter geofiltering and geofencing.