Entries by Walter Adamson

Ending disjointed social data and disparate processes – enterprise social platforms

Software continues to evolve from point solutions into integrated suites. From the early days of SAP or Oracle or Salesforce they have acquired and extended their reach into further and further corners of their original domain whether that be CRM or ERP for example. They now offer integrated suites, or platforms. Social software is inevitably […]

Watch these 3 trends in #MarTech in 2017

What’s cooking in 2017 for #martech? Not sure, but here’s what caught people’s attention on Twitter for the last month. This might show where things are heading in 2017. Method We examined the most retweeted (English language) tweets for the last 30 days, and then divided the number of retweets per tweet by the originator’s […]

How To Get The Most From Facebook Topic Data

One of the two* most common questions we encounter with clients and prospective clients is about Facebook, specifically what data is actually available for searching and monitoring, and from whom? That's because all social media monitoring platforms have revealed, perhaps reluctantly, that useful specific data which was previously available has gone. Users are in a state of slight confusion, but in fact what has gone is quite small and what is “left” now is quite useful.