Entries by Walter Adamson

How To Get Analytics Insights You Need to Improve Instagram Stories Engagement

Stories have become wildly popular on Instagram, and the amount of people publishing stories has eclipsed Snapchat’s entire userbase. The question is, what analytics are available to help you understand how your Stories are performing, and how to improve engagement? Getting on to Instagram for business Instagram is the fastest-growing social network, with over 1 […]

[Reprint] Data Reveals Over 150,000 Australians Circumvented A Victorian Suppression Order Last Week

[Reprinted with permission of Which-50] Hundreds of thousands of Australians are circumventing a suppression order issued by the Victorian County Court in a high-profile criminal case. Thousands more Australians appear to be directly in breach of the order, according to an analysis of web and social media data conducted by Which-50. The order was issued […]

How next-gen Customer Experience will be driven by AI and Digital Transformation

We’re moving into a more holistic digital transformation era, which requires the threads of data, data analytics, and artificial intelligence to be strung together. And all these threads need to be focused on delivering a transformative customer experience which attracts, converts and retains customers. Current “digital transformation” is at the edge “Digital transformation” initiatives at […]

How To Get Social Insights Across The Enterprise

Right now the biggest demand from executives responsible for customer insights is how to collect social data and embed that social data in decision making across the enterprise. How do we enhance customer support with social insights embedded into customer data? How do we design and implement better customer experiences using embedded customer social insights? […]