Entries by Walter Adamson

Effective customer experience requires integrated data-driven social strategies

There is no doubt that the biggest trend that we are seeing among our customers and prospects is the desire to manage social media more effectively. This means more efficiently and effectively internally, and more effectively in being able to build audiences and target customers with the more relevant information which enhances the customer experience. […]

Ending disjointed social data and disparate processes – enterprise social platforms

Software continues to evolve from point solutions into integrated suites. From the early days of SAP or Oracle or Salesforce they have acquired and extended their reach into further and further corners of their original domain whether that be CRM or ERP for example. They now offer integrated suites, or platforms. Social software is inevitably […]

Watch these 3 trends in #MarTech in 2017

What’s cooking in 2017 for #martech? Not sure, but here’s what caught people’s attention on Twitter for the last month. This might show where things are heading in 2017. Method We examined the most retweeted (English language) tweets for the last 30 days, and then divided the number of retweets per tweet by the originator’s […]