Offering a great product or service isn’t all it takes to win customer loyalty. The experience behind the purchase can create dedicated, repeat customers who can bring others with them, ultimately strengthening brand recognition. In marketing, focusing on the customer’s experience can create meaningful reactions from the target audience, which can often result in stronger sales, more revenue, and better opportunities to expand. Applying the Customer Experience Management process to the digital marketing plan will enable companies to build a kinship with their clients by fostering an unforgettable brand experience.
About Mike Green
This author has yet to write their bio.Meanwhile lets just say that we are proud Mike Green contributed a whooping 18 entries.
Entries by Mike Green
Brand marketing can pose an unexpected challenge for many organisations. Usually this is because there are a lot of wrong ways to market a brand, especially when marketing efforts aren’t coordinate, organised, or focused. But by concentrating on three fundamental areas, brand marketing can hit the right tone and make a strong connection with potential customers and clients. The top priority for marketing professionals like those at KINSHIP is to develop a cohesive brand strategy that finds the right way to reach the target audience.
Building a connected and engaging brand in today’s marketplace where digital technology is seemingly everywhere can be a complicated process. It’s about more than a few posts to social media. Developing a digital marketing strategy that connects your brand with the target audience takes detailed, careful study of the marketplace that utilises the array of different channels and technology available.
Employees are an untapped asset for brand building. They can improve the reach of your organisation’s marketing efforts, boosting the exposure on social media networks and in some cases, expanding marketing efforts into new forums.
With customer or citizen data sitting in silos across any organisation, one of the biggest challenges businesses face today is bringing data from sources like CRM, historical transactions and web browsing together, to achieve a 360-degree view of a customer when they are engaging on owned channels like social media sites, websites, community sites, support sites or forums.
Customer experience today is different because you engage across so many touch points – both online and offline. The proliferation of channels – Google, Facebook, Twitter, YouTube, Instagram, Pinterest, SnapChat, WeChat … and services – Website, Mobile Apps, Email, Ecommerce, Retail POS.
Social media is a strong channel for marketers to understand customer intent. Brands, on average, receive 27,554 messages on social each day from customers. These customers may say they love your products, are in your store right now, or are looking for a specific piece of information from you.
KINSHIP digital has been appointed to Digital Service Professionals Panel managed by Commonwealth of Australia as represented by the Digital Transformation Office.
The Digital Marketplace is an initiative under the National Innovation and Science Agenda and is being delivered by the Digital Transformation Office (DTO).
Creating a connective and humanised brand is a cultural evolution that begins with Marketing and eventually creates engagement and connection across an organisation, from within the organisation, and radiating outward to customers and external stakeholders.
KINSHIP digital’s top priority is to develop a cohesive content and brand storytelling strategies for our clients that address their needs across of all levels of stakeholders.
The most fundamental requirement in moving towards customer-centricity in digital is to be able to collate and compare data in order to improve decision-making and investments. There are a large number of moving parts and marketing groups are becoming overwhelmed with the tasks of integrating and matching the multiple sources and drawing optimal conclusions for further action.