Research by consultants such as McKinsey & Company provides strong empirical support for the commercial proposition behind diversity – businesses with more diverse leadership teams make more money. There is a simple reason for this. To solve problems with the best and most sustainable solutions it helps to have as wide a range of talent […]
About Caitlin Green
This author has yet to write their bio.Meanwhile lets just say that we are proud Caitlin Green contributed a whooping 4 entries.
Entries by Caitlin Green
We live in a disrupted age. For those already struggling, the situation is unlikely to improve. Indeed, listen to management consultants like McKinsey and Company, and they will tell you all value chains will be disrupted. But we are not so much accelerating towards entropy, as replacing an old order with a new one. In […]
Companies are getting better at using technology holistically to understand and improve the experiences of their customers, says Caitlin Green, CEO of KINSHIP digital — an implementation partner of CX platform Sprinklr. “You can see the level of maturity increasing. It is now more common to see multidisciplinary teams being brought together to solve customer […]
Design thinking is human-centred and prototype-driven. In the context of advertising, this approach aims to integrate the needs of our target audiences, the possibilities of technology, and this spurs creativity and innovation. It revolves around a deep interest in developing an understanding of the people for whom you are designing for and to develop empathy […]