Entries by Caitlin Green

Artificial Intelligence will be the future of programmatic but there will still be an importance on design-based thinking

Design thinking is human-centred and prototype-driven. In the context of advertising, this approach aims to integrate the needs of our target audiences, the possibilities of technology, and this spurs creativity and innovation. It revolves around a deep interest in developing an understanding of the people for whom you are designing for and to develop empathy […]