KINSHIP digital are proud partners with Sprinklr which offer a unified Social Experience platform. We are showcasing different areas of the platform for both current users and those researching tools to further your Social Media strategy.
Keywords lists are a common collection of single words or phrases. An exclusions keywords list is a group of words that are commonly mistaken for the topic you’re listening for. A standard exclusions list is a ‘brands exclusions list’ – this would include all words/phrases that are commonly mistaken for your brand. Following the videos example; Apple would include mentions of the word fruit, to focus on the brand and not the fruit.
The reason KINSHIP uses exclusion keywords lists is to conserve listening mentions, and only pull in relevant data. This produces more accurate reporting, and allows your analysts to draw relevant insights.